The Tickle Bug philosophy is simple. We believe that childhood is sacred. There is nothing more important than protecting the innocence of every child and to fill their lives with as much joy and magic as is possible. Children who are filled with love and joy will grow into happy, healthy adults who will go on to protect and beautify the planet.

On the surface, there may not appear to be any deep meaning in HERE COME THE TICKLE BUGS! However, this couldn't be any farther from the truth. The meaning is SHEER JOY - childhood bliss in a book. It's a book that gives parents a tool to connect with their kids in a very special way. It's a book that celebrates and promotes the joy of childhood. This book was written FOR KIDS. They get it and they love it. And that's what matters most.